Press Release

Seeking a Better Burger

ACF and Sutter Home On a Quest for the Best

St. Augustine, Fla., May 17, 2002—Summer heralds the beginning of one of America’s favorite pastimes—backyard grilling—and the most popular item to grill is a big, juicy burger. The American Culinary Federation (ACF) is on a quest to find the best of the backyard burgers in its Build a Better Burger Contest.

Sponsored by Sutter Home Winery and the National Cattlemen’s Beef Association, the contest is designed to discover the best burger and to encourage consumers to explore pairing wines with variations on this summer classic.

Michael Baskette, CEC, CCE, AAC, ACF director of operations, said burgers are endlessly versatile. “Burgers have evolved beyond the basic beef-and-bun and have even made their way into fashionable restaurants under the guise of gourmet food,” he said. “Every summer, grillers search for the perfect backyard recipe.”

The best beef burger will win $20,000, with a $10,000 prize awarded for the best alternative burger. A $5,000 consumer choice award will also be given. Each finalist will receive $500 and an all-expenses paid trip to the final cook-off Sept. 28 at Sutter Home Winery in California’s Napa Valley.

The public is invited to enjoy food and fun at the cook-off for $25 per ticket. ACF will donate ticket sales proceeds to City of Hope, a Southern California medical institution for breast cancer research, treatment, and early detection.

Ten finalists will be chosen from recipe entries postmarked no earlier than May 25, 2002, and received no later than August 31, 2002. Entry forms are available at Build a Better Burger store displays in supermarkets and wine shops nationwide. Contest entry information and cook-off tickets are available at www.buildabetterburger.com or by sending a request, with a self-addressed, stamped envelope, to: Build A Better Burger Contest 2002, PO Box 844, St. Helena, CA 94574-0248.

Contestants must be 21 years old or older. The contest is not open to American Culinary Federation and National Cattlemen’s Beef Association members or employees, Sutter Home employees, or their immediate families. The contest is not valid in Utah.

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Founded in 1929, the American Culinary Federation (ACF) is the largest and most prestigious chefs organization in America. ACF’s goal is to make a positive difference for culinarians internationally through education, apprenticeship, and certification, while creating a fraternal bond of respect and integrity among culinarians everywhere.

Sutter Home Winery, founded in Napa Valley in 1890, has been owned and operated by the Trinchero family since 1947. The National Cattlemen’s Beef Association conducts beef promotion and research efforts on behalf of cattle producers and importers.