Jif Peanut Butter Profile
Jif Peanut Butter
1 Strawberry Lane
Orrville, OH 44667-0280
The J.M. Smucker Company
Fax: (330) 684-3370
In 1958, original Creamy Jif peanut butter was introduced, and quickly became one of the country’s most preferred peanut spreads. Moms recognized Jif’s superior fresh-roasted taste and made Jif a delicious addition to recipes for every meal.
Jif has introduced several new varieties over the years. In 1974, Extra Crunchy Jif made its debut and proved to be a success with parents and children alike. In 1991, we introduced Simply Jif, our peanut butter with low-sodium and less sugar than regular Jif. And in 1995, we responded to a demand for a reduced fat product with the launch of Reduced Fat Jif.
Since 1981, Jif has been the No. 1 peanut butter that choosy mothers choose for their families. The Jif logo, with its recognizable red, blue and green stripes, has come to symbolize quality and fresh-roasted peanut taste. Moms feel good serving Jif to their kids because Jif means home, family, simplicity and goodness.
Jif Peanut Butter products have been awarded the ACF Seal of Approval.
The J.M. Smucker Company (www.smuckers.com) was founded in 1897 when the Company’s namesake and founder sold his first product—apple butter—from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, peanut butter, shortening and oils, ice cream toppings, and health and natural foods beverages in North America under such icon brands as Smucker’s®, Jif® and Crisco®.