Branded Products Add Variety
Splenda branded menu items give restaurants a more
distinguished status in the mind of consumers.
Restaurant operators have started upgrading their menus and enhancing
items with well-known brands, finding it increases sales, repeat visits
and, most importantly, customer satisfaction.
For years, business owners and industry leaders have been building
brand equity and spending millions in the process. This is an investment
that does more than increase immediate sales. It allows customers to
identify with brands more easily and encourages repeat purchases and
long-term brand loyalty. Of course, this cannot happen unless those
brands consistently deliver value, taste and convenience.
How does this affect operators? Consumers are spending more time and
money in foodservice, whether it's restaurants, hospitals or school
dining halls. With branded menu offerings, everyone wins. Suppliers are
able to leverage their own brand in a variety of respected
establishments, operators are able to raise their bottom line by raising
the perceived value of their menu options, and the customers get
familiar brands and food quality that is consistent, making them much
more likely to return to a specific establishment.
This can be especially important when dealing with menu items that
will affect the customer's perception of the quality of taste and
healthfulness. When dealing with these nutritional choices or decisions
based on varied nutritional needs, customers are more concerned than
ever with reliability and consistency.
One proven popular choice when making these crucial and delicate menu
decisions has been Splenda® No Calorie Sweetener, recently
expanding its product line into foodservice-friendly, back-of-house
formats. Culinary star Chef Angela Tustin creates Plate Restaurant's
beautiful pastries in Admore, Pennsylvania, and has been using
Splenda® No Calorie Sweetener in her kitchen for six years and says
there's a good reason for that. "Splenda is great because it's just so
easy to use. It measures just like sugar and it cooks really well." One
of Tustin's specialties is contemporary comfort food. She makes all of
her desserts from scratch and uses only fresh fruits and the finest
quality ingredients.
Chef Tustin found that customers were demanding menu choices to fit
the healthier lifestyles they were leading. "People wanted a low carb
option and Splenda is just a great way to do that." In fact, according
to Restaurant Hospitality's Consumer Dining
Insights, healthful food choices ranked as the second most
important factor when choosing to return to a full-service
restaurant.
Another reason operators find Splenda brand products so easy to use
is the diverse product line. It can be used for virtually any
application. There are, of course, the yellow packets customers have
come to expect on their tables for sweetening beverages. But Splenda has
also recently introduced back-of-house formats like Splenda® No
Calorie Sweetener in canisters or pouches for high-volume beverage
sweetening, and Splenda® No Calorie Sweetener Granulated for
baking, which measures cup-for-cup like sugar and creates delectable
reduced-calorie desserts.
With Splenda® No Calorie Sweetener, Chef Tustin is easily able
to put items on her menu that are lower in calories and made with a
product that's very well known. These kinds of products put customers'
minds at ease, providing something better for them, something familiar
and something consistent. "People know the Splenda name and know they
can trust it."
Baked Mango Custard
Bake Time: 25-30 minutes
Chill Time: 25 minutes
Makes: 8 servings
Ingredients
1 cup fresh mango puree
4 large eggs
½ cup Splenda® No Calorie Sweetener, Granulated
1 cup evaporated milk
1 teaspoon vanilla extract
Directions: Preheat oven to 350°F.
Process the mango in a food processor or blender until smooth, use 1
cup and save the remainder for another day.
Beat eggs at medium speed with an electric mixer until frothy; add
Splenda® No Calorie Sweetener Granulated, beating until blended.
Gradually add milk, 1 cup mango puree and vanilla, beating at low speed
until blended.
Pour custard mixture into 8 (6-ounce) custard cups. Set custard cups
in a roasting pan; add hot water to a depth of 1 inch.
Bake for 25-30 minutes or until a knife inserted in the center comes
out clean. Remove custard cups from water. Serve custards at room
temperature or chilled with mango slices and a dollop of whipped
topping.
Optional Garnish: Mango slices and
whipped topping.
Note: Use ripe mangoes for best results.
Recipe may be tripled if needed.
For more information, visit www.splendafoodservice.com.
© McNeil Nutritionals, LLC 2008.
Splenda® is a registered trademark of McNeil Nutritionals, LLC. The
third-party trademarks used herein are trademarks of their respective
owners.