The Beef Checkoff Profile

The Beef Checkoff

The Beef Checkoff

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

Northeast Beef Promotion Initiative

Christie Brown, Director of Promotions |

Pennsylvania Beef Council

Kristi Kassimer, Director of Marketing & Communications |

Virginia Beef Industry Council

Valerie Van Dyke, Director of Consumer Marketing |

Maryland Beef Industry Council

Dr. Scott Barao, Executive Director |

Veal Promotions

Bill Sessions, Director of Product Marketing |

North Carolina Beef Council

Ashley Herring |

< Back to industry partner directory